In this article I will try to simplify the issue.
Let start with the definition of the growing podcast resource Wikipedia: What is a podcast - http://en.wikipedia.org/wiki/Podcast
The definition of Wikipedia is a good place for you to start, but let me just add my take. A podcast is little more than an audio file (usually a mp3) on a website and in connection with an RSS file allows people to subscribe and automatically recording any new content.
> From a technical point of view, there is really nothing too complicated about podcasting so do not believe that this is some geeky tech stuff. From marketing point of view, I do not have to be excited about the concept until Apple decided to create a podcast directory a primary component of iTunes. When this is done, the market for podcasting on every imaginable topic was born.
Podcast bases
Podcasts are usually published with a blogging tool like Blogger, TypePad and Movable Type. If you already have one of these blogging services, so that your podcast is as easy as " to your audio files and with a service like FeedBurner automatically converted it into a friendly podcast feed. (More about this in a minute)
Create content formatted
Most podcasts are similar to radio shows. Host interview guests or simply decide to talk about an issue that they feel is of interest to someone. From the perspective of a company can have a very powerful way to produce content that your site more interactive.
The plumber that records how easy it could resolve its own podcasts, the world! (Videocasts are just around the corner.) There are a few other very good reasons to host a podcast that may not directly have to do with content itself. Think of your customer survey on the benefits of using your service and booking these interviews as a podcast. Do you think the best you still loyal client?
What of referral partners? What if you identified entrepreneurs, which also serve your target audience and invited them to a guest in your podcast. My guess is that you could immediately build a network of leading companies with you as a hub. If you publish a podcast, whether you have a local or national audience, you are a member of the media. The tables are suddenly, if you look at the prospects and influential people. If you are the editor of the podcasts you have the possibility to access to decision-makers in your biggest prospects - by simply requesting an interview. Do you see the potential in this?
Record
As I wrote earlier, a podcast is a digital recording as one of the steps you need for each session will be on your podcast. There are many ways to do this task. You can also use a portable MP3 recorder, use a service to a telephone interview, record an interview with any number of VoIP services or create a recording set-up for your computer. (Of course can be found in a professional recording studio.)
This article is not to explain in great detail every element of working with digital audio files, but there are many ways to do this step when you see what your needs are podcast .
A great set-up for the recording your own voice is to use a professional microphone and a free software program called Audacity (Audacity has some very useful functions such as handling good)
For telephone interviews can use a service such as telephone conferences Unlimited. CCU offers a phone-bridge, recording, editing and hosting your MP3 file.
VoIP is a PC to PC or PC to Phone service lead by a service called Skype. This is a particularly good choice for international calls. A variety of add-ons are cropping up to build more functionality into Skype.
Conference Calls Unlimited - http://www.conferencecallsunlimited.com/chaz
Gabcast - http://www.gabcast.com/
Audacity free audio recorder and editor - http://audacity.sourceforge.net/
Skype VoIP call -- http:/ / www.skype.com
Skype host that interfaces with Outlook - http://www.skylook.biz/
Evoca - http://www.evoca.com/
Edit
You may find that after an interview lead you want to add some music or cut segments. Again, look no further than Audacity (It is free and works very well)
File host
Once your podcast you need to upload the file to a server. There are services that the recording and hosting options, but everything you really need is enough space with your current Web host to upload your MP3 files. Either way, you are simply a link to the MP3 file from a blog post or Web page. Here are some other options.
Podblaze - http://www.podblaze.com/
OurMedia - http://www.ourmedia.org/
Audioblog-http: / / www.audioblog.com/
Liberated syndication - https: / / www.libsyn.com
RSS Feed
One of the things that makes a podcast-a little more than an MP3 file is the addition of a podcast format RSS feed. This is simply a file that is updated every time an MP3 file so that the participants via iTunes and other podcast service can automatically download your new content.
Podcasts They require a certain type of feed, but the only thing you have to do is go to a free service called FeedBurner and allow them to your blog feed or other feed to work for podcasting. You can also add your feed to the way such as iTunes and Yahoo Podcast want it to set-up.
FeedBurner - Develop a blog feed - http://www.feedburner.com
Feed for all - Create a feed - http://www.feedforall.com/podcasting-tutorial.htm
Submit
Just such as websites and blogs, podcasting has its own set of directories. You have to make a point of the template or your podcast podcast feed (the one with FeedBurner formatted) on the main podcast directories and engines.
iTunes - http://www.apple.com/podcasting/
Yahoo Podcast - http://podcasts.yahoo.com/
Podcast News - http://www.podcastingnews.com/
Podcast Alley - http://www.podcastalley . com / index.php
Podcast.net - http://www.podcast.net/
Digital Podcast - http://www.digitalpodcast.com/
ODEO - http://www.odeo.com/
Singing fish - http: / / Search.singingfish.com / sfw / home.jsp
Apple & 39; of podcasting FAQs - http://www.apple.com/itunes/podcasts/faq.html
Apple & 39; s podcast technical specifications - http : / / www.apple. com / itunes / podcasts / techspecs.html
Music and intros
Maybe you want a cool music to beat kick off a big show or radio voice Intro.
Royalty free music - http://www.royaltyfreemusiclibrary.com/
Professional intros and outros - http://audiobag.com/
Listening and searching
You should subscribe to and listen to podcasts, a good idea, some of the ways people are With this tool for businesses. You have what is sometimes referred to as podcatcher to subscribe. If you have iTunes, you already have one. (Most of the time, you can create a podcast site and simply listen to the MP3 file, if you have an MP3 player like Windows Media Player or RealPlayer installed on your computer.)
iTunes - http://www.apple.com/ podcasting /
Juice - http://juicereceiver.sourceforge.net/index.php
Doppler - http://www.dopplerradio.net/?page id=74
Misc. Podcast Gear - http://www.podcastgear.com/ http://www.podscope.com search audio files
Podcast tutorials and forums
FeedBurner podcast & 39; Guide - http://www.feedburner.com/fb/a / popup - Quick Start podcast
About.com - http://radio.about.com/od/podcastin1/a/aa030805a.htm
Podcast Alley - http://www.podcastalley.com/phpBB2/index.php
Podcasting News -- http:/ / www.podcastingnews.com/forum/
Podstrigs - http://podcastrigs.net/forum/
My set-up
Just in case you are curious, read here, as I Podcast I use Conference Calls Unlimited, my recording and editing. I hook with an assessment by telephone, the interviews, and about 24 hours later receive a link to the edited MP3 file to link to my podcast blog.
My was my intro AudioBag.com
My RSS feed, and by FeedBurner
There are many things you can do to make your podcast more professional. In this article I have tried to demystify the major points and get you interested in producing your own podcast.
Copyright 2006 John Jantsch
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